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Prof Mimi Tatlow-Golden

Professor Of Interdisciplinary Studies Of Childhood And Youth

School of Education, Childhood, Youth & Sport

mimi.tatlow-golden@open.ac.uk

Biography

Professional biography

Professor, Interdisciplinary Studies of Childhood & Youth

Co-Director, Centre for Children and Young People's Wellbeing

Co-Director, RUMPUS Fun Research Group 

I research contemporary issues of consequence for childhood and youth. Examining the self, schooling, food, and fun, through inter- and transdisciplinary dialogue, I integrate insights from psychology and childhood studies with public health, media studies, education, law, and child rights. I have examined adult and child constructions of self-concept and of ‘school readiness’; argued for socio-developmental constructions of children/young people's 'evolving capacities' and agency; and tackled exploitative food marketing that affects their health and wellbeing, with a particular focus on digital food marketing. 

After a career as a food writer and journalist in Ireland (following a first degree in the humanities, BA Hons, History and German, Trinity College Dublin), I returned to higher education to study psychology, securing a fully-funded PhD at University College Dublin from Ireland's Department of Children and Youth Affairs for a critical study of 'self-concept' and the scales psychologists employ to study it, identifying children and young people's own priorities and highlighting the ways these differ from those that preoccupy adults.

I researched and lectured on a range of topics in psychology, mental health, children's well-being, and research methods from 2006 at University College Dublin, Trinity College Dublin, Royal College of Surgeons Ireland, and Dublin City University, before joining The Open University in 2016.

Research

Interdisciplinarity is fundamental to my stance and I advocate for holistic, ‘both/and’ frameworks to bridge knowledge from child psychology and childhood studies, disciplines that are still often positioned in opposition to one another. 

My OU publications page can be found here and in the listings below 

My Google Scholar profile is here

I examine topics relating to food, fun and digital media and welcome queries from potential doctoral students in these fields.

Research funding

My diverse funding portfolio includes competitive peer-reviewed grants from major national and international funding bodies such as the Wellcome Trust, the Department of Children and Youth Affairs (Ireland), Safefood (the all-Ireland Food Safety Authority); Public Health England; and the National Institutes of Health Research (UK). I have carried out research consultancy for the Irish Heart Foundation, the World Health Organization and UNICEF.  

 

Teaching

My interdisciplinary research consistently informs curriculum development and renewal and developing materials to engage students with contemporary and fresh research, policy and practice insights.

Reflecting my interest in integrating different disciplines exploring childhood, I chair An Introduction to childhood studies and child psychology (E104), an open-access Level 1 60-credit module.

Graduate research supervision

I have supervised PhD and EdD students examining fun in formal and informal learning, embodiment in early school transitions, and everyday violence in a Bihari camp setting.

I welcome queries from potential doctoral students in the fields of fun, food, learning, and digital media.

 

Impact and engagement

A large body of my work examines children and young people's understanding of food, food brands, and food advertisements, and activities of industry to market food in digital media. 

New digital media raise major social justice concerns regarding the influence of data extraction on children and young people – whether by advertisers, platform designers or others. They also present great methodological challenges to researchers outside the closed, private corporations that dominate the digital landscape. I led on a major World Health Organization report (November 2016) specifying these issues. I was a member of the Global Steering Committee on digital food advertising for the World Health Organization's Regional Office for Europe and an expert advisor for UNICEF studies across Latin America, the East Asia Pacific and Eastern and Southern Africa Regions as well as for the European Union across Member States. I have given keynote and invited conference and workshop presentations to international and national conferences, policy and government forums for the European Commission, the WHO, and in England, Northern Ireland, the Republic of Ireland, Slovenia, Portugal, Austria, Norway, Malta, Switzerland, Turkey, Russia, The Philippines, Argentina, the United States and Canada. I also sat on a Food Safety Authority of Ireland Working Group on early years food and nutrition.

External collaborations

I collaborate with leading national and international experts including colleagues at universities and NGOs in the UK, Ireland, Europe, the US, Mexico, Canada and Australia, including, among others, at  Cambridge University; the University of Liverpool; University of Galway; Ulster University (Coleraine); University College Dublin; Trinity College Dublin; Deakin University; the University of Ottawa; the World Health Organization (Europe); the Center for Digital Democracy; and UNICEF globally.

 

Publications

Book

An Introduction to Childhood and Youth Studies and Psychology (2023)

Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people (2018)

Book Chapter

Digital Food Marketing and Children’s Health and Well-being (2025)

Race(ism) and Ethnicity (2023)

Young people’s mental health (2023)

What is Childhood and Youth Studies? (2023)

Global childhoods (2023)

Introduction: Understanding children and young people’s lives (2023)

Transitions to Adulthood (2023)

Education, schools, and learning (2023)

Adolescents, teenagers, and youth: A time of change (2023)

Children's bodies (2023)

Models of disability and their effects on children’s lives (2023)

Digital childhood and youth: Life with screens (2023)

Making sense of the self (2023)

Diverse families (2023)

The psychology of childhood and youth (2023)

Gender in childhood and youth (2023)

Food in children and young people’s lives: ambiguous agency and contested moralities (2018)

Reconciling Childhood and Youth Studies and developmental psychology (2018)

Journal Article

A scoping review of children's and parents' attitudes to and awareness of digital food marketing (2025)

A “major breakthrough”, yet potentially “entirely ineffective”? Experts’ opinions about the ‘total ban’ on unhealthy food marketing online in the United Kingdom’s Health and Care Act (2022) (2024)

Influencing children: food cues in YouTube content from child and youth influencers (2024)

The commercial determinants of health in Ireland: fueling an industrial epidemic at home and abroad (2024)

Primary and Secondary Education teachers’ Knowledge and Attitudes Towards Attention Deficit Hyperactivity Disorder (ADHD) (2024)

Food marketing, eating and health outcomes in children and adults: a systematic review and meta-analysis (2024)

Testing a conceptual Hierarchy of Effects model of food marketing exposure and associations with children and adolescents' diet-related outcomes. (2024)

Is Distance Education Fun? The Implications of Undergraduates’ Epistemological Beliefs for Improving Their Engagement and Satisfaction with Online Learning (2023)

The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico (2023)

Digital food and beverage marketing appealing to children and adolescents: An emerging challenge in Mexico. (2023)

Supporting children’s understanding around emotions through creative, dance-based movement: A pilot study (2022)

Is Distance Education Fun? The Implications of Undergraduates’ Epistemological Beliefs for improving their Engagement and Satisfaction with Online Learning (2022)

It’s up to you if you want to take part. Supporting young children’s informed choice about research participation with simple visual booklets (2022)

Childhood Studies and child psychology: Disciplines in dialogue? (2021)

Rising to the challenge: Introducing protocols to monitor food marketing to children from the World Health Organization Regional Office for Europe (2021)

Digital food marketing to children: Exploitation, surveillace and rights violations (2020)

#Healthy: smart digital food safety and nutrition communication strategies—a critical commentary (2020)

The Devil is in the Detail: Challenging the UK Department of Health’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children (2020)

See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media (2020)

Reconstructing readiness: Young children’s priorities for their early school adjustment (2020)

How Valid Are Measures of Children’s Self-Concept/ Self-Esteem? Factors and Content Validity in Three Widely Used Scales (2019)

How do adults define the treats they give to children? A thematic analysis (2019)

General practitioners’ (GP) attitudes and knowledge about attention deficit hyperactivity disorder (ADHD) in Ireland (2019)

Is it still a real treat? Adults' treat provision to children (2018)

Attitudes and reported practice of paediatricians and child psychiatrists regarding the assessment and treatment of ADHD in Ireland (2018)

A safe glimpse within the "black box"? Ethical and legal principles when assessing digital marketing of food and drink to children (2017)

Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions (2017)

‘‘Bursting’’ to Go and Other Experiences: Children’s Views on Using the Toilet in the First School Year (2017)

Who I Am: The Meaning of Early Adolescents’ Most Valued Activities and Relationships, and Implications for Self-Concept Research (2017)

Transitioning from child and adolescent mental health services with attention-deficit hyperactivity disorder in Ireland: Case note review (2017)

Self-reported early experiences of children from low socioeconomic status backgrounds: The children's thoughts about school study (2016)

A traumatised and traumatising system: Professionals' experiences in meeting the mental health needs of young people in the care and youth justice systems in Ireland (2016)

Perspectives of family members of people with an intellectual disability to a major reconfiguration of living arrangements for people with intellectual disability in Ireland (2016)

‘Look, I have my ears open’: Resilience and early school experiences among children in an economically deprived suburban area in Ireland (2016)

What do general practitioners know about ADHD? Attitudes and knowledge among first-contact gatekeepers: systematic narrative review (2016)

Food marketing to young children on the island of Ireland: Parents' views, attitudes and practices and implications for early years policy (2015)

A bit more understanding: Young adults' views of mental health services in care in Ireland (2015)

‘‘There’s so much more to it than what I initially thought’’: Stepping into researchers’ shoes with a class activity in a first year psychology survey course (2015)

Creating good feelings about unhealthy food: children’s televised ‘advertised diet’ on the island of Ireland, in a climate of regulation (2015)

Young children’s food brand knowledge. Early development and associations with television viewing and parent’s diet (2014)

‘Big, strong and healthy’. Young children’s identification of food and drink that contribute to healthy growth (2013)

‘My favourite things to do’ and ‘my favourite people’: Exploring salient aspects of children’s self-concept (2010)

Presentation / Conference

Alphabetical literacy does not have to be a barrier to engagement and learning: Supporting children’s understanding through talk, digital technologies and dance (2022)

Engaging with research findings and exploring Dancemotion pilot programme content: Supporting children’s understanding of different emotions through creative, dance-based movement (2021)

Creating a Framework of fun and Learning: Using Balloons to Build Consensus (2020)

Theory And Empirical Research Of Children And Young People And Digital Food/Health Literacy (2018)

“They were saying it was delicious”: Very young children’s understanding of food advertising (2018)

Report

Protocols to monitor marketing of unhealthy foods to children: Comparison and evaluation of existing protocols, with stakeholder consultation (2023)

Monitoring and restricting digital marketing of unhealthy products to children and adolescents (2019)

Evaluating implementation of the WHO set of recommendations on the marketing of foods and non-alcoholic beverages to children: Progress, challenges and guidance for next steps in the WHO European Region (2018)

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region (2016)

Who's Feeding the Kids Online? Digital food marketing to children in Ireland: Advertisers’ tactics, children’s exposure and parents’ awareness (2016)

Moving Ahead: Factors contributing to successful transition of people with intellectual disabilities from congregated to community-based residential options in two regions in Ireland (2015)

Living Arrangement Options for People with Intellectual Disabilities: A Scoping Review (2014)

Mapping the National Disability Policy Landscape (2014)

Someone to Care: The mental health needs of children and young people with experience of the care and youth justice systems (2013)

Who I Am: Exploring the nature and meaning of children’s active and social selves (2011)