Dr Morteza Abolhasani

Professional biography

Morteza Abolhasani joined the Open University Business School as a Lecturer in Marketing in 2017. He received a Civil Engineering and a Bachelor of Business Administration degree, followed by an MSc in Consumer Marketing and a Ph.D. in Marketing from the University of Liverpool. 

Research interests

Morteza’s main research interests focus on consumer behaviour, consumer psychology, and sensory marketing. Following on from the programme of research in his doctoral studies including examining the effects of background music in advertising, he is embarking upon exploring the effects of music in/congruity upon consumers’ affective, cognitive, and behavioural responses, as well as their lived experiences of musical consumption in advertising and service/retail environments. Morteza serves on the Editorial Review Board of the Academy of Marketing Studies Journal and is a reviewer for several journals, including Marketing Theory, European Journal of Marketing, Journal of Marketing Management, Sustainability, and Journal of Advertising.  

Teaching interests

Morteza has been teaching at the Open University Business School since 2017 and has over 7 years of experience teaching various Marketing and Business/Management subjects. Morteza contributed to the production and presentation of B206 (Understanding Customers) and B328 (Marketing in Action). He has been involved in the presentation of various modules, including BB844 (Marketing in the 21^st Century), B324 (Marketing and Society), and B122 (An Introduction to Retail Management and Marketing). Morteza is now chairing the production of B128 (Marketing Essentials). 

Impact and engagement

Morteza was the Academic Consultant for Cheap Flights: What They Really Mean for You, and Inside the Supermarket: Sainsbury's, a six parts series exploring behind the scenes of Britain's oldest supermarket. 

External collaborations

Morteza collaborated with colleagues at SKEMA Business School - France, on a research project exploring the effects of music in online and VR-aided learning environments on students' learning experiences.