Dr Richard Godfrey
Senior Lecturer In Strategy
The Open University Business School
Biography
Professional biography
I have a BA, MBA and PhD from Keele University, and previously taught and researched at the Universities of Keele, Aberystwyth and Leicester before joining The Open University Business School in May 2019 as a Senior Lecturer in Strategy.
Research interests
My research interests fall into a number of broad categories:
- Extreme work (including studies on the military, security contractors and paramedics)
- Masculinities, consumption and markets
- Popular culture and/in organisation studies
- Critical readings of strategic management
Teaching interests
I have taught strategic management, marketing, consumer behaviour and research methods at undergraduate and postgraduate levels, as well as on distance learning and Executive MBA programmes. I am also a Senior Fellow of the Higher Education Academy.
Publications
Book
Book Chapter
From extreme to mundane? The changing face of paramedicine in the UK Ambulance Service (2019)
Military, Masculinity and Mediated Representations: (Con)fusing the Real and the Reel (2012)
Journal Article
Marketing strategy and the hunt for era V (2020)
’Nowhere else sells bliss like this’: Exploring the emotional labour of soldiers at war (2018)
Soldiering on: Exploring the role of humour as a disciplinary technology in the military (2016)
The private military industry and neoliberal imperialism: Mapping the terrain (2014)
Visual consumption, collective memory and the representation of war (2009)
Military, Masculinity and Mediated Representations: (Con)fusing the Real and the Reel (2009)
Sucking, Bleeding, Breaking: On the Dialectics of Vampirism, Capital and Time (2004)
