Picture of Richard Godfrey

Dr Richard Godfrey

Senior Lecturer In Strategy

Department for Strategy & Marketing

richard.godfrey@open.ac.uk

Biography

Professional biography

I have a BA, MBA and PhD from Keele University, and previously taught and researched at the Universities of Keele, Aberystwyth and Leicester before joining The Open University Business School in May 2019 as a Senior Lecturer in Strategy.

 

Research interests

My research interests fall into a number of broad categories:

  • Extreme work (including studies on the military, security contractors and paramedics)
  • Masculinities, consumption and markets 
  • Popular culture and/in organisation studies
  • Critical readings of strategic management

 

Teaching interests

I have taught strategic management, marketing, consumer behaviour and research methods at undergraduate and postgraduate levels, as well as on distance learning and Executive MBA programmes. I am also a Senior Fellow of the Higher Education Academy.

 

 

Publications

Book

Strategic Management: A Critical Introduction (2015)

Book Chapter

From extreme to mundane? The changing face of paramedicine in the UK Ambulance Service (2019)

Military, Masculinity and Mediated Representations: (Con)fusing the Real and the Reel (2012)

Journal Article

Becoming-Woman in Hypermasculine Organizations: The Case of Female Officers in the Corpo de Bombeiros Militar do Espírito Santo (2026)

Conceptualizing business logistics as an ‘apparatus of security’ and its implications for management and organizational inquiry (2022)

Abjection in extremely gendered colonial organizations: female military firefighter officers in Brazil (2022)

The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence (2022)

Marketing strategy and the hunt for era V (2020)

’Nowhere else sells bliss like this’: Exploring the emotional labour of soldiers at war (2018)

‘Never call me a mercenary’: Identity work, stigma management and the private security contractor (2018)

Soldiering on: Exploring the role of humour as a disciplinary technology in the military (2016)

The private military industry and neoliberal imperialism: Mapping the terrain (2014)

Biceps, Bitches and Borgs: Reading Jarhead’s Representation of the Construction of the (Masculine) Military Body (2012)

Visual consumption, collective memory and the representation of war (2009)

Military, Masculinity and Mediated Representations: (Con)fusing the Real and the Reel (2009)

Sucking, Bleeding, Breaking: On the Dialectics of Vampirism, Capital and Time (2004)