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Picture  of Rosina Marquez Reiter

Prf Rosina Marquez Reiter

Professor Of Pragmatics And Interaction

School of Languages & Applied Linguistics

rosina.marquez-reiter@open.ac.uk

Biography

Professional biography

I joined The Open University as Professor of Pragmatics and Interaction in 2019 and was Head of School of Languages and Applied Linguistics from 2019-2022. During my tenure , I implemented a successful financial strategy, drove innovation by integrating AI (https://www.open.ac.uk/postgraduate/qualifications/f97) into our core curriculum,  championed the establishment of new centres (Online Chinese Confucius Institute, Open Centre for Languages and Cultures), achieved significant growth in staff, and advanced the careers of over 12% of staff.

Before joining the OU, I worked at the School of Literature and Languages at the University of Surrey in Communication and (Spanish) Linguistics, at the Department of Applied Linguistics at St Mary’s University College, University of Surrey, and as a teacher of English and Spanish as foreign languages at several institutions in the UK and abroad.

I have a PhD in Linguistics from the University of Sheffield and professional qualifications in Applied Linguistics and Language Teaching, and Management and Leadership.

Research interests

My research interests centre around interpersonal pragmatics and interactional sociolinguistics and are primarily anchored in the examination of social interactions. A key aspect of my work has been advancing our understanding of  the sociocultural norms that underlie the appropriateness of conversational encounters in various linguistic and cultural  contexts, with special attention to English and Spanish (and their varieties) in various institutional, for-profit environments. My research spans topics such as conversational dynamics, (im)politeness, and morality in face to face and technology mediated settings.

My research also explores the negotiation and transformation of ethnolinguistic identities and language practices in migratory and diasporic contexts. I have led projects examining the linguistic practices of Latin Americans in Madrid and ethnolinguistic minorities in the UK, as well as the discursive construction of morality in both public and private discourse.

My current research investigates shifts in cultural values and emerging communicative practices driven by the increasing use of digital technologies. Additionally, I examine the role of diverse communicative practices in sustaining livelihoods within the informal economies of the Global South.  I am actively involved in two funded projects: a Slovenian Research Council grant exploring AI’s impact on professional practice and an Open Societal Challenge research project analyzing the everyday working practices of ambulant vendors in the Global South. The latter involves collaboration with vendors, their unionized cooperatives, and syndicates.  It captures ambulant vendors’ verbal and bodily communicative practices in actual time, the collective regulation shaping their work activity, and the broader macro-level forces they navigate to eke out a living.

I have significant experience in mentoring (post)doctoral students. I welcome prospective PhD projects with a focus on topics that involve the examination of conversational interaction, (im)politeness and the relationship between communicative practices and (im)mobility in diverse environments.

I am currently (co) supervising two PhD students:

Linda Bruce (current) New speakers of Scots and Scots English (AHRC Open-Oxford-Cambridge DTP)

Phoebe Lowry (current) Moroccans in Paris: linguistic practices and landscaping (AHRC Open-Oxford-Cambridge DTP)

Teaching interests

I have designed and led MA programmes in Intercultural Communication and International Business and Communication and International Marketing, as well as evaluated MA programmes in other UK universities and abroad. I have also taught modules for MA programmes on a range of subjects pertinent to Applied Linguistics, including Interpersonal Communication, Organisational Communication and Applied Linguistic Principles.

I also led and developed a Doctoral Training Programme across Schools offering both generic and subject specific skills, and designed, taught, and evaluated courses delivered in English and Spanish for undergraduate and postgraduate degrees.

Impact and engagement

My research engages with transnational and migrant populations in globalised business settings and has supported change in the diverse workplaces in which it was conducted. This has included providing advice on intercultural communication to support working practices in outsourced call centres. Further to the impact of my research on business settings, I have provided expert input to a UK regulatory body on issues of language and racism in sports. Through the Centre for Open Languages and Cultures I have helped develop a series of short courses on languages to address disparities in access. I have also engaged a wide range of professional and community groups, including a recent knowledge exchange project (HEIF funded) with Deaf Action Scotland.

External collaborations

I am Associate Editor of the journal Pragmatics, was founding editor and Editor-in -Chief of Spanish in Context and Co-Editor since 2010. I am also an Advisory Board member of several journals and book series, including Journal of Politeness Research: Language, Behaviour, Culture; Complutense Journal of English Studies, International Journal of Language Studies, Journal of Language, Linguistics and Translation, Contrastive Pragmatics, Trabalhos em Linguística Aplicada, International Arab Journal of English For Specific Purposes, Advances in (Im)politeness Studies (Springer) and Routledge Focus on Impoliteness. I am member of the AHRC Peer-Review College and have acted as reviewer for other Research Councils, such as the Economic Social Research Council, the European Science Foundation, the Spanish Research Council, the Swiss Research Council and the Polish Research Council. I am an invited academic reviewer for Consejo Nacional de Investigaciones Científicas y Técnicas CONICET, Argentina (2017-present) and the Spanish Ministry of Science, Technology and Innovation (Agencia Nacional de Evaluación y Prospectiva, Secretaría General de Ciencia, Tecnología e Innovación) (2015-present). I serve on the International Pragmatics Association Consultation Board (IPrA) and mentor (post)doctoral students and early-career scholars as part of IPrA’s worldwide mentoring scheme.

 

Publications

Book

Morality in Discourse (2025)

Leveraging Relations in Diaspora (2024)

Language Practices and Processes among Latin Americans in Europe (2023)

A sociolinguistics of diaspora. Latino practices, identities and ideologies (2015)

Meditated Business Interactions. Intercultural Communication between speakers of Spanish (2011)

Spanish Pragmatics (2005)

Current trends in the pragmatics of Spanish (2004)

Linguistic Politeness in Britain and Uruguay (2000)

Book Chapter

Moralizing (un)civil behaviour. The case of interpellations on Facebook (2025)

Mobility and Stasis: Migrant portraits from a Madrid Market (2023)

“I’m your guy”: Self-promoting behaviour in a Slovenian translators’ forum (2022)

Service Encounter Discourse (2021)

Intercultural Communication in a globalised world: the case of Spanish (2021)

La provisión de servicios (2020)

Navigating commercial constraints in a Spanish service call (2019)

Navigating commercial constraints in a service call (2019)

(Im)politeness in Service Encounters (2017)

Cortesía y descortesía (2015)

'Thanks for nothing': Impoliteness in service calls (2015)

Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company (2015)

The dynamics of (im)mobility: (in)transient capitals and linguistic ideologies among Latin American migrants in London and Madrid (2014)

Telephone conversation openings across languages, cultures and settings (2010)

How to get rid of a telemarking agent? Facework strategies in an intercultural service call (2009)

Politeness studies (2009)

Les interactions en site commercial à Montevideo et Édimbourg : « engagement » et « considération envers autrui » (2008)

Displaying closeness and respectful distance in Montevidean and Quiteño service encounters (2004)

The pragmatics of Spanish beyond Spain (2004)

Pragmatic variation in Spanish: external request modifications in Uruguayan and Peninsular Spanish (2003)

Estrategias de cortesía en el español hablado en Montevideo. Lo cortés no quita lo valiente (2002)

The teaching of ‘politeness’ in the language classroom (1998)

Sensitising Spanish learners of English to cultural differences: the case of politeness (1997)

Journal Article

(Un)intended offence: speaker meaning and discursive scales in the negotiation of offensive humour (2025)

Keeping the pitch on track: spatiotemporal challenges in ambulant vending on a Buenos Aires trainline (2024)

The establishment and breakdown of trust in human-bot marketing calls (2024)

Toward a multimodal pragmatics analysis of ambulant vending on a Buenos Aires trainline (2023)

Descolonización y enseñanza del español (2023)

Global Expectations, Local Realities: All-Inclusive Hotel Reviews and Responses on TripAdvisor (2023)

Offence and morality: Pragmatic perspectives (2022)

"What have you done?" Accounting for Covid-19 lockdown breaches on talk radio. (2022)

Translocalisation of values, relationality and offence (2022)

Sociality and Moral Conflicts: Migrant stories of relational vulnerability (2022)

The Politics of Conviviality: on the ground experiences from Spanish-speaking Latin Americans in Elephant & Castle, London. (2021)

Confessions of lockdown breaches. Problematising morality during the Covid-19 pandemic (2021)

How can ethnography contribute to understanding (im)politeness? (2021)

Alternative Approaches to Politeness and Impoliteness: An Introduction (2021)

The value of vale: negotiating the progressivity of service in a market restaurant (2021)

A pragmatics of intimacy (2020)

Denunciation, blame and the moral turn in public life (2019)

Introduction: Language and speakerhood in migratory contexts (2019)

Language surveillance: pressure to follow local models of speakerhood among Latinx students in Madrid (2019)

Exploring the moral compass: denunciations in a Facebook carpool group (2018)

Banal interculturalism. Latin Americans in Elephant & Castle (2018)

Interviews as sites of ideological work (2017)

The discursive construction of moral agents among Spanish-speaking Latin American retailers in Elephant & Castle (2017)

Requests and counters in Russian traffic police officer-citizen encounters: face and identity implications (2016)

When routine calls for information become interpersonally sensitive (2016)

(Im)politeness and (im)morality: Insights from intervention (2015)

The dynamics of complaining in a Latin American for-profit commercial setting (2013)

Fabricated ignorance: The search for good value for money (2013)

‘‘Talk to the hand’’. Complaints to a public transport company (2011)

Multilingual and transnational encounters in late modernity: linguistic practices and social processes (2010)

A ella no le gusta que le digan María y a mí que me traten de tú. A window into Latin American diversity (2010)

Introduction: Service provision in a globalised world (2010)

Intra-cultural variation: Explanations in service calls to two Montevidean service providers (2008)

Interactional closeness in service calls to Montevidean carer service company (2006)

Complaint calls to a caregiver service company: The case of desahogo (2005)

A comparative study of certainty and conventional indirectness: evidence from British English and Peninsular Spanish (2005)

[Book Review] Characteristics and functions of direct quotes in Hispanic fiction. A linguistic analysis (2003)

Task difficulty in speaking tests (2003)

A contrastive study of indirectness in Spanish: Evidence from Peninsular Uruguayan Spanish (2000)

Politeness phenomena in British English and Uruguayan Spanish: the case of requests (1997)