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Biography

Professional biography

Professor Stephen Potter is Emeritus Professor of Transport Strategy.  He is a member of the Future Urban Environments research group in the School of Engineering and Innovation. 

His research has included exploring the human and institutional aspects of transport innovation, the diffusion of cleaner vehicle technologies, low carbon transport systems and more sustainable travel behaviours. He has played a key role in developing the University’s links with the Milton Keynes Low Carbon and Smart City programmes. He co-ordinated the University's contribution in the Milton Keynes Electric Vehicle project that successfully bid for a grant under the Plugged in Places programme to develop public electric car charging infrastructure and was acknowledged in the Milton Keynes Low Carbon Prospectus. He led the OU team contributing to the £16m smart grids Project Falcon with Western Power Distribution and also led the University's transport work in the £16m HEFCE funded MK:SMART. He is presently part of an industry-led £3m Innovate UK project exploring the viability of on-street wireless charging infrastructure for EVs.

His teaching contributions include writing for T 317 Innovation: designing for change, T219 Environmental Management, U116 Environment: journeys through a changing world and TB801Technology and Innovation Management.

Research interests

Exploring the human and institutional aspects of transport innovation, the diffusion of cleaner vehicle technologies, low carbon transport systems and more sustainable travel behaviours.

Teaching interests

He has written on a number of design and innovation modules, including T 317 Innovation: designing for change, T219 Environmental Management, U116 Environment: journeys through a changing world and TB801Technology and Innovation Management.

Projects

Char.gy Residential Wireless Charging Demonstrator

The proposed research forms part of a bid to the OLEV/Innovate UK call for innovation projects to deliver creative new designs and technologies for low-cost, scalable charging solutions for electric vehicle users without access to off-street parking. This will be done through a demonstrator project to explore the technical options, business models and institutional arrangements required for deploying wireless charging infrastructure for electric vehicles in public spaces. The demonstrator will have a duration of 18 months and will recruit users, community groups and local authorities at three locations -The London borough of Redbridge, the new town of Milton Keynes and a town in Buckinghamshire - allowing an exploration of the role that wireless EV charging infrastructures can play in a variety of urban contexts. The growth in the use of electric vehicles (EVs) needs to accelerate if the targets to reduce transport's C02 emissions are to be achieved as well as meeting health standards for city air quality. The “Road to Zero” strategy published by UK government calls for all new cars and vans to be effectively zero emission by 2040. However, the provision of sufficient charging points to support such a large number of EVs might prove challenging. The provision of charging infrastructure in public spaces will be an important part of the solution, as OLEV estimates indicate that 44% of the motorists in London and 30% in the rest of the UK do not have access to off-street parking. It is not clear that the existing charging point network can be simply scaled up, as a large-scale deployment of wired chargers would create street clutter and the cables connecting the vehicles to the charging points would constitute a health and safety risk for pedestrians. The provision of wireless charging in cities may be useful for reducing street clutter and eliminating the trip hazard. However, the deployment of wireless charging points raises a set of issues that could hold back this policy approach, for example local authorities may be unwilling to install wireless charging points unless the technology is clearly supported by automakers but manufacturers may be hesitant to add wireless charging capabilities to their vehicles if cities do not have the infrastructure to support them. There is a need for a more in-depth understanding of the institutional arrangements necessary to support the successful introduction of wireless charging technologies, to be developed through an exploration of the strategies, culture and practices of industry actors, local authorities, lead users, and ultimately of the communities in which the new infrastructures will be deployed. Thus the proposed socio-technical research programme will amplify the impact of the technical and practical work conducted by partners including Char.gy and the University of Warwick. By developing an understanding of the connections between the social and technical, including innovation intermediaries, product service systems and business models, we will develop a better understanding of the mechanisms through which wireless charging infrastructures might encourage EV adoption in residential areas where conventional wired charging points cannot be conveniently installed. Primary data will be produced through in-depth interviews, lead-user workshops and long-term engagement with relevant community groups (e.g., “Ilford Transition Town” in Redbridge and “Future Wolverton” in Milton Keynes). We will also seek insight on and collaboration with industry actors that can contribute to the emerging wireless charging ecosystem and amplify the impact of the demonstrator.

OLEV/Innovate UK Feasibility Study Bid

The growth in the use of electric vehicles (EVs) needs to accelerate if the targets to reduce transport’s C02 emissions are to be achieved as well as meeting health standards for city air quality. Some key commercial transport sectors (e.g. taxis, service vehicles and delivery vans) have the potential for rapid EV adoption, but operators in these sectors have shown little interest in EVs, one factor being the need to use wired charging. The provision of wireless charging in cities could help, but for success there is a need for a more in-depth understanding of the culture, practices and business models of businesses in these sectors. The feasibility study would involve reviewing how wireless charging could play a role in possible technical options and business practices/models for taxi and on demand minivan operations in Milton Keynes. Milton Keynes has undertaken a number of EV innovation initiatives that have provided experience and understandings that can be applied elsewhere. A technical review will take place on potential EVs and charging systems, their performance and cost. This will involve an exploration with operators and cab driver/owners to understand what combinations of charging infrastructure would encourage them towards commercial EV operations. Ways to manage risk and appropriate MK Council support actions would form part of the exploration. The feasibility study would provide the technical and business/institutional specification for the main project, which would be the trial implementation and monitoring of the identified combination of wireless charging infrastructure, supporting actions and business model systems for these sectors. The project is led by the company eFIS (Electric Fleet Integrated Services), who has managed the successful introduction of wireless-charged electric buses in Milton Keynes. The other project partners are the Open University, Milton Keynes Council and the University of Warwick.

Publications

Book

Unfare solutions: local earmarked charges to fund public transport (2004)

Vital Travel Statistics: a compendium of data and analysis about transport activity in Britain (1997)

Winning by Design: Technology, Product Design and International Competitiveness (1992)

Book Chapter

European perspectives on a new fiscal framework for transport (2025)

Exploring temporal pleats and folds: the role of urban AI and robotics in reinvigorating the cyborg city (2024)

Toward an intelligent mobility regime (2023)

Travel Plans (2021)

Autonomous vehicles and the urban mobility ecosystem (2019)

Exploring the epistemic politics of urban niche experiments (2019)

Engaging with the Smart City Through Urban Data Games (2017)

Paratransit: the need for a regulatory revolution in the light of institutional inertia (2016)

Transport and energy use (2013)

Transport planning (2012)

Transport interchanges and the integration design challenge (2012)

Transport and mobility choices in 2050 (2012)

How to write up research (2012)

Using environmental taxation for transport demand management (2009)

Using environmental taxation for transport demand management (2009)

Purchase, circulation and fuel taxation (2008)

Transport and the Environment (2008)

Information needs and policy change (2007)

People centred eco-design: consumer adoption of low and zero carbon products and systems (2007)

Research presentations (2006)

Academic writing (2006)

Developing your career (2006)

Ethical frameworks for research with human participants (2006)

Towards sustainable higher education: environmental impacts of conventional campus, print-based and electronic/open learning systems (2004)

Transport energy and emissions: urban public transport (2003)

Economic instruments and traffic restraint (2003)

Local transport subsidies and affordable fares: international comparisons (2001)

Telematics and Transport Policy: Making the Connection (1997)

What is a new town for? (1980)

Digital Artefact

SusTEACH at the Open University (2013)

Overview of the English new towns [Chapter 1 keynote article] (1997)

Journal Article

Peaceful Paths to Real Reform (2024)

Reinventing public transport: rising to the transition challenge (2024)

MaaS (Mobility as a Service) market futures explored (2023)

Demand-responsive transport returns to Milton Keynes - lessons for a bus industry in crisis? (2022)

Is it who you are or what you do? Insights for Mobility as a Service from research on a car club (2021)

Future local passenger transport system scenarios and implications for policy and practice (2020)

Smoothing peaks and troughs: Intermediary practices to promote demand side response in smart grids (2019)

The imagined electric vehicle user: Insights from pioneering and prospective buyers in Milton Keynes, United Kingdom (2019)

Roadmaps to Utopia: Tales of the Smart City (2018)

Exploring participatory visions of smart transport in Milton Keynes (2018)

Prototyping sustainable mobility practices: user-generated data in the smart city (2018)

Consuming use orientated product service systems: A consumer culture theory perspective (2017)

Product Service Systems Users and Harley Davidson Riders: the importance of consumer identity in the diffusion of sustainable consumption solutions (2017)

Governing effective and legitimate smart grid developments (2016)

Sustainable innovation journeys: exploring the dynamics of firm practices as part of transitions to more sustainable food and farming (2016)

Design of higher education teaching models and carbon impacts (2015)

Developing a viable electric bus service: the Milton Keynes demonstration project (2014)

Can bus really be the new tram? (2013)

The Open2-Innova8ion tool - a software tool for rating organisational innovation performance (2013)

Domestic heat pumps in the UK: user behaviour, satisfaction and performance (2012)

The Olympic transport legacy (2010)

Refining light rapid transit typology: a UK perspective (2010)

Demand responsive transport: A review of schemes in England and Wales (2009)

Designing low carbon higher education systems: Environmental impacts of campus and distance learning systems (2008)

Kickstarting growth in bus patronage: Targeting support at the margins (2008)

A critical evaluation of partnerships in municipal waste management in England (2007)

Exploring approaches towards a sustainable transport system (2007)

Analysing road pricing implementation processes in the UK and Norway (2007)

The adoption of cleaner vehicles in the UK: exploring the consumer attitude–action gap (2006)

Norway's urban toll rings: evolving towards congestion charging? (2006)

Evaluation of the implementation process of urban road pricing schemes in the United Kingdom and Italy (2006)

Tax treatment of employer commuting support: an international review (2006)

Transport policy and transport tax reform (2005)

A Strategic approach to financing public transport through property values (2005)

Adapting Strategic Niche Management for Evaluating Radical Transport Policies – the case of the Durham Road Access Charging Scheme (2004)

Role of Hypothecation in financing transit: lessons from the United Kingdom (2004)

Encouraging the commercial sector to help employees to change their travel behaviour (2003)

Factoring sustainability into the Higher Education product-service system (2002)

Marketing the British bus industry (2002)

Summing up the technology factor, part of theme issue of ‘Rethinking the Car’ (2001)

Alternative ways of funding public transport: a case study assessment (2001)

On transport integration: a contribution to better understanding (2000)

Using scenarios to identify innovation priorities in the UK railway industry (2000)

Firms and markets that profit from investment in design and product development (1998)

Managing engineering design in complex supply chains (1996)

The risks and rewards of design investment (1995)

Perspectives on design and innovation (1993)

The commercial impacts of investment in design (1993)

Managing design projects in small and medium sized firms (1990)

Innovations in transport/land use urban structures: the experience of the British New Towns (1983)

Let's bring car perks to the end of the road (1979)

Landscape with pedestrian figures (1977)

A motor or a mortgage? (1977)

People First in Transport Planning (1977)

Other

Universities' Transport Studies Group UK Annual Conference 2011 (2012)

Physical Artefact

Transport and land use planning in the new towns [Chapter 3 keynote article] (1997)

Presentation / Conference

MaaS (Mobility as a Service) Market Futures Explored (2022)

Demand Responsive Transport: is Milton Keynes developing a post-Covid revolution in public transport? (2021)

Consuming the million-mile electric car (2021)

Humans and robots coping with crisis – Starship, Covid-19 and urban robotics in an unpredictable world (2021)

Shifting Smart City travel information systems to the Smart Region (2017)

Exploring the role of intermediaries in smart grid developments (2015)

Governance in niche development for a transition to a new mobility regime (2015)

Big data without Big Brother: emerging issues in smart transport in Milton Keynes (2014)

The role of change agents and stakeholders in the organisational transformation of the electricity industry (2014)

Developing a viable electric bus service: the Milton Keynes demonstration project (2013)

A review of ten years of CO2-based company car taxation: impact and potential (2013)

The role of company car taxation to promote low carbon vehicle technologies (2012)

Transport and environmental innovation (2011)

Can bus really be the new tram? (2011)

Exploring a case of the eco-innovation journey in the UK food processing sector (2010)

Analysing the eco-innovation process in a UK food processing firm (2010)

Critical reflections on the performativity of transition frameworks in the making and remaking of places experienced as urban (2010)

Consumer behaviour towards sustainability in fashion (2010)

Transport integration - an impossible dream? (2010)

An investigation into consumers’ attitudes towards sustainability within the context of fashion (2009)

Design and market position - mapping the market with the MADRID market map (2008)

The challenge of sustainable suburbia (2008)

Exploring strategic approaches towards a sustainable transport system (2007)

Supporting policy packages: the future of road pricing in the UK (2007)

Exploring rail futures using scenarios: experience and potential (2007)

Partnership working: new roles for local authorities (2006)

Taxing Cars With Attitude (2006)

Why do demand responsive transport systems fail? (2006)

Comparing Urban Road Pricing Implementation and Management Strategies from the UK and Norway (2005)

Comparisons of different implementation procedures of road pricing schemes in two European countries (2005)

Adapting the Dutch 'mobility explorer' program to investigate possible car taxation futures in the UK (2004)

Report

Getting warmer: a field trial of heat pumps (2010)

Heat pump user experiences, behaviour and satisfaction (2010)

Reducing Carbon emissions through transport taxation, GFC Briefing Paper 6 (2010)

Consumer adoption of household energy efficiency measures (2007)

Consumer adoption and use of household renewable energy technologies (2007)

Factor 10 Visions project: Higher Education Sector Towards Sustainable Higher Education: Environmental impacts of campus-based and distance higher education systems (2005)

Taxation Futures for Sustainable Mobility: final report to the ESRC (2004)

MArket Demands that Reward Investment in Design (MADRID). Final Report (1998)

The Commercial Impacts of Green Product Development (1996)

Longer Distance Passenger Travel and Modal Choice: Statistics and Trends (1994)

The 1992 Beckton Travel Survey: A study of travel patterns in Beckton before the opening of the extension of the Docklands Light Railway (1993)

The Benefits and Costs of Investment in Design: Using Professional Design Expertise in Product, Engineering and Graphics Projects (1991)

The Sierra Set Rolls On: company subsidies to motoring continue to have major, unacknowledged, transport policy effects (1990)

Routes to stable prosperity. A response to the White Paper Roads for prosperity, focusing upon road transport's growing contribution to global warming (the 'Greenhouse Effect') (1989)