Prof Stephen Potter
Emeritus Professor
School of Engineering & Innovation
Biography
Professional biography
Professor Stephen Potter is Emeritus Professor of Transport Strategy. He is a member of the Future Urban Environments research group in the School of Engineering and Innovation.
His research has included exploring the human and institutional aspects of transport innovation, the diffusion of cleaner vehicle technologies, low carbon transport systems and more sustainable travel behaviours. He has played a key role in developing the University’s links with the Milton Keynes Low Carbon and Smart City programmes. He co-ordinated the University's contribution in the Milton Keynes Electric Vehicle project that successfully bid for a grant under the Plugged in Places programme to develop public electric car charging infrastructure and was acknowledged in the Milton Keynes Low Carbon Prospectus. He led the OU team contributing to the £16m smart grids Project Falcon with Western Power Distribution and also led the University's transport work in the £16m HEFCE funded MK:SMART. He is presently part of an industry-led £3m Innovate UK project exploring the viability of on-street wireless charging infrastructure for EVs.
His teaching contributions include writing for T 317 Innovation: designing for change, T219 Environmental Management, U116 Environment: journeys through a changing world and TB801Technology and Innovation Management.
Research interests
Exploring the human and institutional aspects of transport innovation, the diffusion of cleaner vehicle technologies, low carbon transport systems and more sustainable travel behaviours.
Teaching interests
He has written on a number of design and innovation modules, including T 317 Innovation: designing for change, T219 Environmental Management, U116 Environment: journeys through a changing world and TB801Technology and Innovation Management.
Projects
Char.gy Residential Wireless Charging Demonstrator
The proposed research forms part of a bid to the OLEV/Innovate UK call for innovation projects to deliver creative new designs and technologies for low-cost, scalable charging solutions for electric vehicle users without access to off-street parking. This will be done through a demonstrator project to explore the technical options, business models and institutional arrangements required for deploying wireless charging infrastructure for electric vehicles in public spaces. The demonstrator will have a duration of 18 months and will recruit users, community groups and local authorities at three locations -The London borough of Redbridge, the new town of Milton Keynes and a town in Buckinghamshire - allowing an exploration of the role that wireless EV charging infrastructures can play in a variety of urban contexts. The growth in the use of electric vehicles (EVs) needs to accelerate if the targets to reduce transport's C02 emissions are to be achieved as well as meeting health standards for city air quality. The “Road to Zero” strategy published by UK government calls for all new cars and vans to be effectively zero emission by 2040. However, the provision of sufficient charging points to support such a large number of EVs might prove challenging. The provision of charging infrastructure in public spaces will be an important part of the solution, as OLEV estimates indicate that 44% of the motorists in London and 30% in the rest of the UK do not have access to off-street parking. It is not clear that the existing charging point network can be simply scaled up, as a large-scale deployment of wired chargers would create street clutter and the cables connecting the vehicles to the charging points would constitute a health and safety risk for pedestrians. The provision of wireless charging in cities may be useful for reducing street clutter and eliminating the trip hazard. However, the deployment of wireless charging points raises a set of issues that could hold back this policy approach, for example local authorities may be unwilling to install wireless charging points unless the technology is clearly supported by automakers but manufacturers may be hesitant to add wireless charging capabilities to their vehicles if cities do not have the infrastructure to support them. There is a need for a more in-depth understanding of the institutional arrangements necessary to support the successful introduction of wireless charging technologies, to be developed through an exploration of the strategies, culture and practices of industry actors, local authorities, lead users, and ultimately of the communities in which the new infrastructures will be deployed. Thus the proposed socio-technical research programme will amplify the impact of the technical and practical work conducted by partners including Char.gy and the University of Warwick. By developing an understanding of the connections between the social and technical, including innovation intermediaries, product service systems and business models, we will develop a better understanding of the mechanisms through which wireless charging infrastructures might encourage EV adoption in residential areas where conventional wired charging points cannot be conveniently installed. Primary data will be produced through in-depth interviews, lead-user workshops and long-term engagement with relevant community groups (e.g., “Ilford Transition Town” in Redbridge and “Future Wolverton” in Milton Keynes). We will also seek insight on and collaboration with industry actors that can contribute to the emerging wireless charging ecosystem and amplify the impact of the demonstrator.
OLEV/Innovate UK Feasibility Study Bid
The growth in the use of electric vehicles (EVs) needs to accelerate if the targets to reduce transport’s C02 emissions are to be achieved as well as meeting health standards for city air quality. Some key commercial transport sectors (e.g. taxis, service vehicles and delivery vans) have the potential for rapid EV adoption, but operators in these sectors have shown little interest in EVs, one factor being the need to use wired charging. The provision of wireless charging in cities could help, but for success there is a need for a more in-depth understanding of the culture, practices and business models of businesses in these sectors. The feasibility study would involve reviewing how wireless charging could play a role in possible technical options and business practices/models for taxi and on demand minivan operations in Milton Keynes. Milton Keynes has undertaken a number of EV innovation initiatives that have provided experience and understandings that can be applied elsewhere. A technical review will take place on potential EVs and charging systems, their performance and cost. This will involve an exploration with operators and cab driver/owners to understand what combinations of charging infrastructure would encourage them towards commercial EV operations. Ways to manage risk and appropriate MK Council support actions would form part of the exploration. The feasibility study would provide the technical and business/institutional specification for the main project, which would be the trial implementation and monitoring of the identified combination of wireless charging infrastructure, supporting actions and business model systems for these sectors. The project is led by the company eFIS (Electric Fleet Integrated Services), who has managed the successful introduction of wireless-charged electric buses in Milton Keynes. The other project partners are the Open University, Milton Keynes Council and the University of Warwick.
Publications
Book
Unfare solutions: local earmarked charges to fund public transport (2004)
Winning by Design: Technology, Product Design and International Competitiveness (1992)
Book Chapter
European perspectives on a new fiscal framework for transport (2025)
Toward an intelligent mobility regime (2023)
Autonomous vehicles and the urban mobility ecosystem (2019)
Exploring the epistemic politics of urban niche experiments (2019)
Engaging with the Smart City Through Urban Data Games (2017)
Paratransit: the need for a regulatory revolution in the light of institutional inertia (2016)
Transport and energy use (2013)
Transport interchanges and the integration design challenge (2012)
Transport and mobility choices in 2050 (2012)
How to write up research (2012)
Using environmental taxation for transport demand management (2009)
Using environmental taxation for transport demand management (2009)
Purchase, circulation and fuel taxation (2008)
Transport and the Environment (2008)
Information needs and policy change (2007)
People centred eco-design: consumer adoption of low and zero carbon products and systems (2007)
Ethical frameworks for research with human participants (2006)
Transport energy and emissions: urban public transport (2003)
Economic instruments and traffic restraint (2003)
Local transport subsidies and affordable fares: international comparisons (2001)
Telematics and Transport Policy: Making the Connection (1997)
Digital Artefact
SusTEACH at the Open University (2013)
Overview of the English new towns [Chapter 1 keynote article] (1997)
Journal Article
Peaceful Paths to Real Reform (2024)
Reinventing public transport: rising to the transition challenge (2024)
MaaS (Mobility as a Service) market futures explored (2023)
Demand-responsive transport returns to Milton Keynes - lessons for a bus industry in crisis? (2022)
Future local passenger transport system scenarios and implications for policy and practice (2020)
Roadmaps to Utopia: Tales of the Smart City (2018)
Exploring participatory visions of smart transport in Milton Keynes (2018)
Prototyping sustainable mobility practices: user-generated data in the smart city (2018)
Consuming use orientated product service systems: A consumer culture theory perspective (2017)
Governing effective and legitimate smart grid developments (2016)
Design of higher education teaching models and carbon impacts (2015)
Developing a viable electric bus service: the Milton Keynes demonstration project (2014)
Can bus really be the new tram? (2013)
The Open2-Innova8ion tool - a software tool for rating organisational innovation performance (2013)
Domestic heat pumps in the UK: user behaviour, satisfaction and performance (2012)
The Olympic transport legacy (2010)
Refining light rapid transit typology: a UK perspective (2010)
Demand responsive transport: A review of schemes in England and Wales (2009)
Kickstarting growth in bus patronage: Targeting support at the margins (2008)
A critical evaluation of partnerships in municipal waste management in England (2007)
Exploring approaches towards a sustainable transport system (2007)
Analysing road pricing implementation processes in the UK and Norway (2007)
The adoption of cleaner vehicles in the UK: exploring the consumer attitude–action gap (2006)
Norway's urban toll rings: evolving towards congestion charging? (2006)
Tax treatment of employer commuting support: an international review (2006)
Transport policy and transport tax reform (2005)
A Strategic approach to financing public transport through property values (2005)
Role of Hypothecation in financing transit: lessons from the United Kingdom (2004)
Encouraging the commercial sector to help employees to change their travel behaviour (2003)
Factoring sustainability into the Higher Education product-service system (2002)
Marketing the British bus industry (2002)
Summing up the technology factor, part of theme issue of ‘Rethinking the Car’ (2001)
Alternative ways of funding public transport: a case study assessment (2001)
On transport integration: a contribution to better understanding (2000)
Using scenarios to identify innovation priorities in the UK railway industry (2000)
Firms and markets that profit from investment in design and product development (1998)
Managing engineering design in complex supply chains (1996)
The risks and rewards of design investment (1995)
Perspectives on design and innovation (1993)
The commercial impacts of investment in design (1993)
Managing design projects in small and medium sized firms (1990)
Innovations in transport/land use urban structures: the experience of the British New Towns (1983)
Let's bring car perks to the end of the road (1979)
Other
Universities' Transport Studies Group UK Annual Conference 2011 (2012)
Physical Artefact
Transport and land use planning in the new towns [Chapter 3 keynote article] (1997)
Presentation / Conference
MaaS (Mobility as a Service) Market Futures Explored (2022)
Consuming the million-mile electric car (2021)
Shifting Smart City travel information systems to the Smart Region (2017)
Exploring the role of intermediaries in smart grid developments (2015)
Governance in niche development for a transition to a new mobility regime (2015)
Big data without Big Brother: emerging issues in smart transport in Milton Keynes (2014)
Developing a viable electric bus service: the Milton Keynes demonstration project (2013)
A review of ten years of CO2-based company car taxation: impact and potential (2013)
The role of company car taxation to promote low carbon vehicle technologies (2012)
Transport and environmental innovation (2011)
Can bus really be the new tram? (2011)
Exploring a case of the eco-innovation journey in the UK food processing sector (2010)
Analysing the eco-innovation process in a UK food processing firm (2010)
Consumer behaviour towards sustainability in fashion (2010)
Transport integration - an impossible dream? (2010)
Design and market position - mapping the market with the MADRID market map (2008)
The challenge of sustainable suburbia (2008)
Exploring strategic approaches towards a sustainable transport system (2007)
Supporting policy packages: the future of road pricing in the UK (2007)
Exploring rail futures using scenarios: experience and potential (2007)
Partnership working: new roles for local authorities (2006)
Taxing Cars With Attitude (2006)
Why do demand responsive transport systems fail? (2006)
Comparing Urban Road Pricing Implementation and Management Strategies from the UK and Norway (2005)
Report
Getting warmer: a field trial of heat pumps (2010)
Heat pump user experiences, behaviour and satisfaction (2010)
Reducing Carbon emissions through transport taxation, GFC Briefing Paper 6 (2010)
Consumer adoption of household energy efficiency measures (2007)
Consumer adoption and use of household renewable energy technologies (2007)
Taxation Futures for Sustainable Mobility: final report to the ESRC (2004)
MArket Demands that Reward Investment in Design (MADRID). Final Report (1998)
The Commercial Impacts of Green Product Development (1996)
Longer Distance Passenger Travel and Modal Choice: Statistics and Trends (1994)